My target audience is teenagers and young adults, you could probably class quite a lot of the target audience into the 'indie' sub culture but it is a pop/rock magazine so really it would appeal to a very wide audience as far as sub cultures go.
From my focus group, the average age is seventeen. 50% are male and 50% are female. Common interests are music (obviously), shopping and eating. Looking at my audience profile does provide me with some good information about my target audience but to find out more, I have made this an audience questionnaire. I would ask the questions in the questionnaire to people who fit my target audience and put the results on my reader profile.
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